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Soft Plastics

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Berkley Gulp! SW Jerk Shad is a 5-inch scent-infused soft plastic designed to mimic a fleeing baitfish with erratic, snappy action that triggers aggressive strikes from saltwater predators.

0 out of 5
$8.99

Berkley Gulp! SW Jerk Shad is a 5-inch saltwater soft plastic that mimics a fleeing baitfish with a natural jerk-and-pause action, scent-infused to trigger aggressive strikes from redfish, snapper, and other inshore species.

0 out of 5
$8.99

Berkley GULP! SW Jerk Shad is a 6-inch scent-infused soft plastic built for saltwater predators. The Chart Pepper Neon colorway cuts through murky water and attracts fish on sight and taste.

0 out of 5
$9.99

Berkley Gulp! SaltWater Mantis Shrimp is a 3-inch soft plastic bait imitation in New Penny/Chartreuse, built with Berkley’s scent formula to trigger strikes from inshore saltwater predators.

0 out of 5
$8.99

Berkley Gulp! soft plastic minnow in New Penny color, 4 inches long, packed 8 per bag. These scented artificials mimic live baitfish and work equally well for saltwater or freshwater species.

0 out of 5
$8.99

Berkley Gulp! soft plastics in a 4-inch Mud Minnow/Crawler profile, available in an 8-bag pack. Nuclear Chicken is a high-visibility saltwater color that mimics natural forage with Berkley’s scent technology.

0 out of 5
$8.99

Berkley Gulp! Saltwater Mud Minnow in Pearl White, 4 inches, designed for saltwater sight fishing and shallow flats where baitfish patterns matter.

0 out of 5
$8.99

Berkley Gulp! soft plastic mullet in a 4-inch profile, 10-pack of rootbeer gold with chartreuse accent. Built with Berkley’s scent-infused formula to trigger strikes in saltwater conditions.

0 out of 5
$8.99

Berkley Gulp! SW Paddleshad 3-inch soft swimbait in Chart Pepper Neon, a 5-bag pack of scent-infused saltwater lures built to attract aggressive strikes in inshore and flats fishing.

0 out of 5
$7.99

Berkley Gulp! SW Paddleshad is a 3-inch scent-infused soft swimbait in Morning Glory Chartreuse, built for saltwater species like redfish, snook, and tarpon that hunt by smell and sight.

0 out of 5
$7.99

Berkley Gulp! SW Paddleshad is a 4-inch soft plastic swimbait infused with PowerBait scent to trigger aggressive strikes from saltwater gamefish.

0 out of 5
$7.99

Berkley GULP! SW Paddleshad is a 4-inch scent-infused soft swimbait designed for saltwater fishing, delivering realistic action and PowerBait attractant in a forage-profile package.

0 out of 5
$8.99

Berkley Gulp! SW Paddleshad is a 4-inch saltwater soft plastic with PowerBait scent formula built for coastal species. Four-bag value gives you multiple presentations without restocking constantly.

0 out of 5
$8.99

Berkley Gulp! SW Paddleshad is a 4-inch scent-infused saltwater swimbait in Morning Glory Chart that triggers aggressive strikes from redfish, snapper, and other inshore species.

0 out of 5
$8.99

Berkley Gulp! SW Paddleshad 4-inch soft swimbaits in Mullet colorway, packed 4 per bag. Built with Berkley’s PowerBait scent formula for saltwater species that hunt by smell and sight.

0 out of 5
$7.99

Berkley Gulp! SW Paddleshad in Pearl White/Pink gives you a 4-inch soft plastic swimbaits with the scent dispersion that keeps fish hooked longer. These come four to a bag and are rigged to cast and retrieve immediately.

0 out of 5
$8.99

Berkley Gulp! SW Paddleshad is a 5-inch saltwater swimbaits with the Gulp! scent formula, sold in a 3-bag pack. Built for inshore saltwater fishing where baitfish appeal and scent trigger strikes.

0 out of 5
$7.99

Berkley Gulp! SW Paddleshad is a 5-inch saltwater soft plastic swimbaits in Mullet color, sold three per bag. Built with Gulp!’s scent-infused formula to trigger strikes in saltwater flats and deeper structures.

0 out of 5
$7.99

Berkley Gulp! saltwater shrimp in 3-inch length, 6-bag pack. Root beer gold and chartreuse colorway designed for saltwater species that hunt live shrimp.

0 out of 5
$8.99

Berkley Gulp! Saltwater Shrimp in 3-inch size, Sugar & Spice Glow color, a soft-plastic lure designed for inshore saltwater species that feed on natural shrimp. Comes in a 6-bag pack for multiple rigging options.

0 out of 5
$8.99

Berkley Gulp! Translucent Shrimp in Starry Night—a 4-inch soft plastic that mimics live baitfish with realistic action and scent, rigged in a 4-bag pack.

0 out of 5
$7.99

Berkley Gulp! Translucent Shrimp in 3-inch size, packaged 6 bags. A soft plastic that mimics live shrimp with a scent-soaked formula designed to trigger strikes from saltwater and freshwater species alike.

0 out of 5
$7.99

Berkley Power Floating Worm in 3-inch Pink Shad with built-in scent attraction. A floating soft plastic that rises on the pause, giving you a different presentation angle than traditional sinking worms.

0 out of 5
$35.94

Berkley’s 3-inch floating worm in white comes 10 per bag and holds its buoyancy for topwater presentations and vertical drops in shallow cover.

0 out of 5
$35.94
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hunting Starts Now

The Moultrie Game Feeder Tripod Elite II is a gravity-fed tripod feeder built for reliable baiting and scouting on a budget. Simple design and durable construction make it a practical choice for food plot management and pre-season deer observation.

$269.00

The On Time Game Feeder Tomahawk VL is a 25-gallon gravity-fed hopper on a sturdy tripod stand, built to deliver consistent feed to your hunting area with timer control for pattern predictability.

$179.99

Pack of two reflective wing tacks from HME that help mark your hunting paths and stand locations with bright, visible reference points in low light.

$40.74

The Hawk HWKPBSAW is a fixed pruning saw built for serious brush clearing and limb work. Its TiN-coated SK5 high carbon steel blade cuts aggressively with minimal effort, making it a reliable choice for hunting camp cleanup, trail maintenance, or property work.

$29.72

Lightweight aluminum hang-on stand from Millennium with Safe-Link harness attachment. Built for mobility and safety in the tree.

Original price was: $319.00.Current price is: $274.99.

Best sellers

Remington Heavy Dove Loads deliver consistent performance for early season dove hunting with a 1 oz payload of #8 shot at 1165 fps. The 20 gauge 2.75" shell offers plenty of knockdown power without the recoil of larger gauges, making these loads ideal for a full day in the field.

$12.42

Block's Big Shooter Buck is a full-body 3D archery target designed for broadhead and field point practice. It features replaceable vital inserts to extend target life and keep your practice realistic.

$229.99

A 21-foot ladder stand built for serious hunters who demand stability and a commanding view. Millennium's proven design delivers the height and security you need for consistent shot opportunities.

$379.99

The Redneck Blinds 6x6 ground blind delivers solid coverage and concealment in a compact, portable footprint. Built for hunters who need reliable shelter without the weight of a box blind.

$3,399.99
Tactacam Reveal Pro 3.0

The Tactacam Reveal Pro 3.0 is a rugged action camera purpose-built for hunters and outdoor enthusiasts to document every moment in the field with professional-grade video and reliability.

$149.99

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