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Soft Plastics

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A 1½-inch soft plastic shad designed for inshore saltwater fishing, rigged on a light jig head to target redfish, trout, and flounder in shallow water and grass flats.

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$24.90

Zoom’s Beatdown in California 420 comes in a 10-bag pack, delivering the soft-plastic action trusted by bass anglers across shallow to mid-depth water.

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$5.29

Berkley Gulp Alive Jerk Shad in Pearl White gives you a 5-inch soft plastic with the scent-infused advantage—built for jerking and twitching presentations across freshwater and light saltwater.

0 out of 5
$21.99

Berkley’s Gulp Alive Paddle Tail in 3-inch Black Silver offers realistic scent and action in a soft-plastic body that attracts bass, walleye, and inshore species across freshwater and saltwater.

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$20.99

A 3-inch soft plastic paddle tail in Pearl White that mimics live baitfish with Berkley’s scent-infused formula, designed to trigger aggressive strikes from a wide range of saltwater and freshwater species.

0 out of 5
$20.99

Berkley’s Gulp Alive Paddle Tail in 5-inch Pearl White/Chart combines lifelike scent dispersion with a responsive tail action that triggers strikes from saltwater and freshwater gamefish alike.

0 out of 5
$19.99

Berkley Gulp Alive Shrimp in 3-inch Natural gives you a scent-soaked soft plastic with real shrimp pheromones that fish detect and commit to faster than standard artificials.

0 out of 5
$21.98

Berkley Gulp Alive Shrimp in a 3-inch size, available in assorted colors and packed by the pint. These scent-soaked soft baits trigger aggressive strikes from redfish, spotted seatrout, and saltwater species across inshore flats and deeper grass beds.

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$21.99

Berkley Gulp Alive shrimp in a 3-inch profile, New Penny finish. This scent-soaked soft plastic mimics live shrimp behavior for inshore and freshwater species that key on natural forage.

0 out of 5
$21.99

Berkley Gulp Alive shrimp in 3-inch Pearl White, a scent-soaked soft plastic that mimics live baitfish behavior and attracts predatory fish in saltwater and freshwater conditions.

0 out of 5
$21.99

Berkley Gulp Alive Shrimp in a 3-inch Pearl White/Chart colorway, a scented soft plastic that mimics live baitfish movement in both fresh and saltwater.

0 out of 5
$21.99

Berkley Gulp Alive Swim M in Pearl White is a 4-inch soft-plastic swimmer designed to mimic baitfish with lifelike action and Berkley’s scent-soaked formula that fish detect immediately.

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$21.98

A 4-inch soft-plastic swim bait with Berkley’s proven scent formula, designed to mimic live mullet for saltwater and freshwater species.

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$21.99

Berkley’s GULP! Alive Swim Mullet in Pearl White/Chartreuse puts realistic baitfish action in your hands with a 4-inch profile that mimics natural mullet movements. The scent-soaked formula triggers aggressive strikes from redfish, snook, and saltwater species.

0 out of 5
$21.99

Berkley Gulp Alive Swim Mullet in pearl white/pink gives you a lifelike baitfish profile at 4 inches, ready to cast for inshore and freshwater species that hunt live mullet.

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$21.99

Berkley Gulp Alive 4-inch Swim Mullet in Pink Shine — a soft-plastic baitfish that moves like a real mullet and releases scent to draw strikes from bass, pike, and stripers.

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$21.99

Berkley Gulp Alive Swim Mullet in rootbeer gold and chartreuse, a 4-inch soft-plastic baitfish that mimics live mullet with natural scent and realistic swimming action.

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$21.99

Berkley Gulp Surf Bytes Baitfish in 3-inch size, 12-bag pack, Pink Fuze colorway. Soft-plastic baitfish profile with Gulp’s proven scent dispersal for saltwater and brackish-water species.

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$7.99

Berkley Gulp Surf Bytes Strips are 5.75-inch soft plastic baits in Blue Fuze that work in saltwater and coastal applications. The four-bag pack gives you extra baits for frequent trips and different rigging options.

0 out of 5
$8.99

Berkley Gulp SW Jerk Shad is a 6-inch soft plastic designed for saltwater jerk presentations, built with Gulp’s scent-infused formula to trigger aggressive strikes from predatory fish.

0 out of 5
$9.99

Berkley Gulp SW Swimming Mullet is a 3-inch soft plastic baitfish imitation designed for saltwater fishing. This 10-pack comes in a natural Green Gold pattern that mimics live mullet.

0 out of 5
$8.99

Berkley Gulp Saltwater Swimming Mullet in Chrome, 4 inches, 10-pack. A scent-soaked soft plastic that mimics natural baitfish movement for saltwater gamefish.

0 out of 5
$8.99

Berkley Gulp Saltwater Swimming Mullet in 4-inch size, 10-bag pack. Scent-impregnated soft plastic with realistic swimming action for saltwater gamefish.

0 out of 5
$8.99

Berkley Gulp! Grub in Cajun Chicken, 8 inches, three bags per pack. A proven soft plastic that releases a powerful scent trail to trigger strikes from bass and pike.

0 out of 5
$9.99
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hunting Starts Now

The Moultrie Game Feeder Tripod Elite II is a gravity-fed tripod feeder built for reliable baiting and scouting on a budget. Simple design and durable construction make it a practical choice for food plot management and pre-season deer observation.

$269.00

The On Time Game Feeder Tomahawk VL is a 25-gallon gravity-fed hopper on a sturdy tripod stand, built to deliver consistent feed to your hunting area with timer control for pattern predictability.

$179.99

Pack of two reflective wing tacks from HME that help mark your hunting paths and stand locations with bright, visible reference points in low light.

$40.74

The Hawk HWKPBSAW is a fixed pruning saw built for serious brush clearing and limb work. Its TiN-coated SK5 high carbon steel blade cuts aggressively with minimal effort, making it a reliable choice for hunting camp cleanup, trail maintenance, or property work.

$29.72

Lightweight aluminum hang-on stand from Millennium with Safe-Link harness attachment. Built for mobility and safety in the tree.

Original price was: $319.00.Current price is: $274.99.

Best sellers

Remington Heavy Dove Loads deliver consistent performance for early season dove hunting with a 1 oz payload of #8 shot at 1165 fps. The 20 gauge 2.75" shell offers plenty of knockdown power without the recoil of larger gauges, making these loads ideal for a full day in the field.

$12.42

Block's Big Shooter Buck is a full-body 3D archery target designed for broadhead and field point practice. It features replaceable vital inserts to extend target life and keep your practice realistic.

$229.99

A 21-foot ladder stand built for serious hunters who demand stability and a commanding view. Millennium's proven design delivers the height and security you need for consistent shot opportunities.

$379.99

The Redneck Blinds 6x6 ground blind delivers solid coverage and concealment in a compact, portable footprint. Built for hunters who need reliable shelter without the weight of a box blind.

$3,399.99
Tactacam Reveal Pro 3.0

The Tactacam Reveal Pro 3.0 is a rugged action camera purpose-built for hunters and outdoor enthusiasts to document every moment in the field with professional-grade video and reliability.

$149.99

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