Lures

A 2 3/4-inch, 1/4-ounce twitchbait in Mardi Gras finish that combines Yo-Zuri’s realistic 3D eye design with a responsive, erratic twitch action for bass and pike.

A 2 3/4-inch, 1/4-ounce twitchbait in Mullet colorway designed for shallow, slow presentations. The 3D eyes and realistic profile trigger strikes from bass and pike in clear to moderately stained water.

Yo-Zuri’s 3D Insh is a 3 1/2-inch twitchbait weighing 9/16 oz in Green Mackerel, designed for aggressive surface action and flash-heavy presentations that trigger strikes from stripers, pike, and hungry bass.

A 4-inch, 9/16-ounce topwater pen that creates a distinctive knocking sound to draw aggressive strikes from inshore species. The Gold Black finish mimics baitfish in shallow, clear water.

A 4-inch topwater pen with hard-knock action designed for inshore saltwater fishing. The 9/16oz weight delivers the casting distance and commotion needed to trigger aggressive strikes from redfish, trout, and jack.

A 5-1/4-inch, 1-3/4-ounce surface popper built for offshore gamefish. The Blue Back finish and Yo-Zuri’s prism technology create flash and commotion that triggers strikes from stripers, bass, and saltwater species.

Yo-Zuri’s Mag Popper is a 5-1/4 inch, 1-3/4 oz surface popper built for saltwater and large freshwater gamefish. Its heavy weight and aggressive design create explosive topwater action on open water.

Yo-Zuri’s Mag Popper is a 6-1/4-inch, 2-7/8-ounce surface popper designed for saltwater gamefish and large freshwater species. Its heavy, compact build throws long and creates a distinctive popping action that calls fish from distance.

A 2 3/4-inch, 1/8-ounce ultralight jerkbait in Black Silver that floats and works perfectly for finesse presentations on smallmouth, panfish, and trout in clear water.