Lures

Berkley Gulp Alive Jerk Shad in Pearl White gives you a 5-inch soft plastic with the scent-infused advantage—built for jerking and twitching presentations across freshwater and light saltwater.

Berkley’s Gulp Alive Paddle Tail in 3-inch Black Silver offers realistic scent and action in a soft-plastic body that attracts bass, walleye, and inshore species across freshwater and saltwater.

Berkley Gulp Alive Shrimp in 3-inch Natural gives you a scent-soaked soft plastic with real shrimp pheromones that fish detect and commit to faster than standard artificials.

Berkley Gulp Alive Shrimp in a 3-inch size, available in assorted colors and packed by the pint. These scent-soaked soft baits trigger aggressive strikes from redfish, spotted seatrout, and saltwater species across inshore flats and deeper grass beds.

Berkley Gulp Alive Shrimp in a 3-inch Pearl White/Chart colorway, a scented soft plastic that mimics live baitfish movement in both fresh and saltwater.

Berkley Gulp Alive Swim M in Pearl White is a 4-inch soft-plastic swimmer designed to mimic baitfish with lifelike action and Berkley’s scent-soaked formula that fish detect immediately.

Berkley Gulp Alive Swim Mullet in pearl white/pink gives you a lifelike baitfish profile at 4 inches, ready to cast for inshore and freshwater species that hunt live mullet.

Berkley Gulp Alive 4-inch Swim Mullet in Pink Shine — a soft-plastic baitfish that moves like a real mullet and releases scent to draw strikes from bass, pike, and stripers.